CompletedReading · 16 min
Launch Sequencing
Coverage, hub go-live, and first commercial fill — the order that keeps a launch from inventing a bottleneck.
A hub that opens before coverage is a call center with nothing to say. Coverage without a trained pharmacy is a rejection. The sequence is the plan.
Walk a 90-day calendar that the 2026 launch cohort actually used. The dates move; the dependencies do not.
Key takeaways
- Coverage before the phone rings
- Dependencies over dates
- First fill is an operations event