CompletedVideo · 13 min
Why Specialty Is Different
Limited distribution, high WAC, and a patient who cannot be sent to the corner pharmacy.
Specialty is a channel, not a clinical category. The product may be a self-administered injectable or an infused oncology drug; the channel fact is that the network is chosen, not open.
That choice is the launch decision. This lesson is the vocabulary before the hub and limited-distribution lessons use it.
Key takeaways
- Specialty is a network choice
- WAC is not the access story
- The corner pharmacy is not the plan